Workshop | International event

15. März 2018 - 16. März 2018

6th IBBA Workshop on the topic of biogas branding



Stockholm, Sweden


IBBA – Inter Baltic Biogas Arena offers the opportunity to:

  • become part of a new network of european biogas communicators
  • share skills and develop ideas with Europe’s leading biogas branders during a two-day, result-oriented workshop
  • See and discuss material and campaigns designed to increase biogas knowledge on all levels of organisations
  • See and discuss material and campaigns designed to improve biogas knowledge applicable in any kind of organisation. 

In Holland, more than 12,000 car owners and logistic operators such as Dutch Postal Service („PostNL“) fuel their vehicles with biogas. Although more expensive than CNG, biogas is considered a fuel of champions with a strong association with being Dutch AND clever. Why? OrangeGas will tell us. 

In Finland, a joint campaign offers every driver of a factory-built or retro-fitted CNG car a fixed monthly rate on biogas regardless of milage. Besides being seen as a „good deal“ for car owners, biogas comes through as a domestic product that is reliable and „good for Finland“. Gasum knows why. 

In Stockholm, global construction company SKANSKA, asset managers Öhman and Sweden’s largest cinema operator SF have all turned their head offices into „info-space“ for the biogas value chain. Clients, guests and employees alike are met by pieces of biogas information combined with a biogas logo. The logo created in 2015 is used by more than 25 Stockholm businesses. Biogasakademin explains how this happened. 

Seeing the number of female students taking civil ingeneering courses decline, the association Teknikföretagen contacted Swedish communication and PR agency Volontaire.  Analyzing the personal interests of bloggers popular among young women, a communication strategy based on social media was  designed and excecuted. 24 months later, the percentage of female applicants have risen dramatically. Business director Klaus Hahn of Volontaire is with us. 

Organized by the Swedish Kinnevik foundation, the „Reach for Change“ program awards four projects annually with focus on improving children’s situation in the world. Winning means 500,000 Euros/year during a three year period. Apart from a good idea, winning projects need to consist of creative and dynamic networks with the ability to turn challenges and obstacles into solutions. Between 2013 and 2016 nine out of twelve „Reach for Change“-awarded projects were coached by Anders Lindgren at Klump incubator in Alby, Stockholm. He will also be at the workshop to guide us.

Further information on the programme



März 2018